Buyology has ratings and reviews. Martin Lindstrom’s Buy•ology is described as containing “findings from his ground-breaking . Esse é um livro velho (de ), hoje (em ) esse assunto é explorado por muitas pessoas. Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy.

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The guy has no idea what he is talking about and brags about his job and success throughout the book. Lindstrom’s style is casual, which makes for an easy and fun read, though this also leaves some topics lacking adequate explaining.

Lindtrom’s late-night infomercial prose and clownish self-promotion torpedoed any attempt to take this book seriously. Feb 10, Kristen rated it did not like it. LitFlash The eBooks you want at the lowest prices. Feb 21, Dinah rated it did not like it Shelves: Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.

Do we like to purchase products to make us look younger or remind us of our childhood? Want to Read saving…. We want to see real testimonies. May 13, Erwin rated it really liked it. Who has access to this technology?

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Other senses — smell, touch, and sound – are so powerful, they physically arouse us when we see a product. In fact, linddstrom anyone is interested in why people buy crappy products they don’t need with money they don’t have, start with Hooked and leave Lindstrom to his chest thumping.


Apr 07, James rated it liked it Shelves: Amazon Business Servizio per clienti business.

And mainly, who can afford it? The logo is secondary, because it’s not emotional. Buyology offers a different approach in discovering the “truth and lies about why we buy”.

Why do we make the decisions we do? By using this site, you agree to the Terms of Use and Privacy Policy. He had me going back mzrtin forth about whether he is the ‘good guy’ or the ‘bad guy.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

The crux of the book is the emergence of neuromarketing, which involves using fMRI and other brain-scanning techniques as a means of truly understanding consumers’ loves and hates, rather than just asking the cons This was a nice and easy nonfiction read, seeming almost like a vacation after the intellectual beating offered by the likes of Steven Pinker and R.

He hasn’t even read any of the books he cites, rather, he consults others’ reviews thereof. Spedizioni da e vendute da Amazon. Not once does he consider an alternate explanation for why we buy, even though often his assertions appear flat out wrong.

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To ask other readers questions about Buyologyplease sign up. He does so by looking into people’s brains, literallly. Written like a fast paced detective novel, “Buyology” unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.

Jeez, I have to tell a marketer this? Msrtin author contradicts himself all the time – sometimes just pages apart. But overall, these nuggets weren’t worth the effort of sifting through the rest of the rubbish What it is not is a scholarly research paper.

Hardcoverpages. Oh and in case you missed it, Martin Lindstrom is very important! It left this reader questioning whether Lindstrom mis-communicated his point or did not verify his research. Oct 21, Minutes.


Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

Open Preview See a Problem? Lindstrom is also a public speaker and the founder of a number of organizations including Buyology Inc. L’autore descrive essenzialmente i suoi test con la risonanza magnetica durante le esperienze di acquisto, ma manca di analisi, di interpretazione dei dati.

Do sexy models ads appeal more to same sex matrin to the opposite sex? Ultimately, if you can determine what it is that drives you to purchase something, margin better protected against mindless consumerism. Book Depository Libri con spedizione gratuita in tutto il mondo. Lindstrom, through a study of the human psycheexplains the subconscious mind and buyoloyy role in deciding what the buyer will buy.

An eye-grabbing advertisement, a catchy slogan, an infectious jingle? The reason machines were used instead of something mqrtin simpler, like questionnaires, is that we often do not know ourselves how we feel about a product. Alguns momentos se acerta, outros se procrastina e fica bem chato.

Lindstrom tells us the inside dope about what works and what doesn’t in marketing. Rituals Our senses are much more important than logos. Also by Martin Lindstrom.

What about the impact of social media? Apparently, people remembered 2. Critics point out that the writer is egotistical.

Buyology by Martin Lindstrom | : Books

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