D. Pickton, and A. Broderick, Citation: D. Pickton, A. Broderick, () ” Integrated Marketing Communications”, Corporate Communications: An International. PDF | Of “Integrated Marketing Communications”, it has been written: “An unite all marketing communication activities” (Pickton & Broderick, ) and. PDF | Integrated Marketing Communications is an exciting European based text David Pickton and Amanda Broderick have created a comprehensive and.
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Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. This lively text takes a European approach and provides comprehensive coverage of the marketing communications mix elements. Ideal for those studying general marketing communications, the book also appeals to students taking advertising, public relations, sales promotions, or direct marketing courses. Visit the Companion Website at www.
Along with lecturing, Dave has done business consultancy. Her main research, teaching, and consultancy expertise is in International Targeted Communications.
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Integrated Marketing Communications
To get the free app, enter your mobile phone number. Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? Integrated Marketing Communications, 2e David Pickton and Amanda Broderick Integrated Marketing Communications, 2e takes into account all aspects and elements of marketing communications. Each model is clearly displayed graphically at the beginning of each part to provide a visual ‘route map’ throughout the book.
An excellent book, well written and full of good examples. The new edition ensures that it remains at the cutting edge of marcoms thinking. This book is without doubt the most comprehensive and intriguing text in the field of integrated marketing communications.
Pickton & Broderick, Integrated Marketing Communications | Pearson
It offers an insightful approach to relevant and applicable study in marketing communications, based on current trends and recent research results. It has a stimulating empirical focus on European and international cases without compromising theoretical depth and reflectivity.
I commend the authors for succeeding in truly integrating all that there is to “need to know” about marketing communications! With a lively European approach this book is ideal for those studying marketing communications at commuications, postgraduate and post-experience levels.
It is also suitable for students taking courses in advertising, public relations, brodericck promotions, and direct marketing. Integrating case study with questions posed at the start of each chapter NEW!
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From the Back Cover An excellent book, well written and full of good examples.
The 2nd edition incorporates: Unique and innovative CD ROM Packed with additional case study material, questions, weblinks, Power Point slides and revision aids, this fabulous resource provides a wealth of interactive materials to enhance, exemplify and consolidate discussion in the text. Integrated real world case studies with questions relating to every chapter gives a practical orientation to the book. What other items do customers buy after viewing this item?
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Marketiing helped with my degree and has even helped with my current job. The book was in excellent condition but doesn’t have the CD in it. Most text books at Uni bored me to death, and reading them was a chore.
Integrated Marketing Communications – David Pickton, Amanda Broderick – Google Books
This pickgon really interested me though. It is well written and is easy to follow. Recommend it very much to any Marketing students. The best marketing communications book I could ever find. Marketinf covers everything in communications from strategy, implementation and tactics. I recommend it intdgrated anyone studying or working in marketing communications. I’m studying Communications at Uni and found this book very useful. Not only does it contain all you need to know but it has an interactive CD that comes with it, containing presentations – useful for revision.
The companion website is also very good and again provides lots of interactive resources so you can test yourself when revising. A really easy-to-read book, full of relevant examples. Chapters aren’t too long so that makes it easy to understand especially if English is not your mother tonguethey are well-structured.
The core element of this book and the way it is arranged is through Integrated Marketing Communications Framework, consisting of 3 big models. The framework, itself, is presented in a very clear and graphically-attracitve manner, helping you to remember what IMC ultimately is even though you’ve forgotten what you’ve read. However, the framework has been improved into a newer version, which is not yet available in this book.
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